Choosing an Interior Paint Scheme

b2b_jan13_big_6One of the easiest and most cost-effective ways to boost a home’s value is repainting interior walls. A fresh coat of paint in a soothing neutral color can immediately transform the look of a home, making it easier for prospective buyers to imagine themselves moving right in.

The color test.
Before you commit to a color, paint a white poster board with the sample color and tape it to a wall so you can observe the sample in a variety of lighting conditions. Remember that dark colors will make a room look smaller, and light ones will make it appear larger.

Color palettes.
Sellers don’t need to paint every wall the same color, but a whole-house color scheme in pleasing neutral tones will boost the home’s value without scaring off potential buyers. Make sure all colors work together well, especially considering adjacent rooms as selections are made.

  • Neutrals. When you’re selling a home, neutrals are the best bet. They make it easier for potential buyers to picture themselves-and their belongings-in the house. Soft, warm neutrals can also create a soothing effect.
  • Bold colors. Experimenting with bold colors can be fun, but colors that are too bright or bold can turn off potential buyers. The hot pink wall in the dining room will have to go.
  • Warm colors. Warm colors (think neutrals with undertones of reds or oranges) provide a cozy atmosphere.
  • Cool colors. Cool colors are calming. Cool neutrals can produce a relaxing effect, but be careful to avoid stark whites. Many people mistake white for a neutral color, but white walls are often harsh and bright.

The time and attention to paint color choices can pay off in a fresh coat of “sold!”


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