Introducing a Better Home Value Estimate Tool

Berkshire Hathaway HomeServices Georgia Properties is introducing a new feature that allows consumers to enter an address to “click and see” local home value estimates.  The estimates are free and do not require registration.  The company is also introducing a new market trends report called Market Watch (based on MLS data) and a new Interactive AVM (Automated Valuation Model) report which is the same report used by lenders to estimate home values for mortgages.

“It is clear that consumers want to see home value estimates and we are pleased to be the first brokerage in Metro Atlanta to provide these innovative new solutions,” said Dan Forsman, president & CEO of Berkshire Hathaway HomeServices Georgia Properties.  “Real estate is local.  We have the advantage of proprietary MLS data, exclusive analytics tools and unique insight from our 1200 local experts.  These powerful new tools will bring significant advantages that benefit our clients and our agents.  And we are just getting started!  Look for more exciting announcements very soon.”

Home values estimates have become popular on national real estate websites like, and  The accuracy of these estimates is very mixed as the data is primarily based on tax records.  The home value estimates provided by Berkshire Hathaway HomeServices Georgia Properties are powered by Collateral Analytics which has been rated as one of the most accurate sources by the lending industry.  The report shows a value estimate, value range plus other data from tax records such as last sale price and date, comparable properties and local market trends. You can check out your home’s value here.

View Market Trends Including The Latest MLS Data

The Market Watch report includes local MLS data for a more accurate perspective of local market trends.  If a property was sold yesterday, it would be reflected in this report as opposed to reports based on tax records which may take weeks or months to update.  To view a Market Watch report, consumers can register for a free My Home Finder account.  Only member brokerages and their registered clients can get access to local MLS data.

Get Report Used By Lenders To Qualify Mortgages

 The new Interactive AVM (Automated Valuation Model) report is the same report used by lenders to estimate home values for mortgage loans.  The I-AVM allows the agent to adjust comps and other factors for a more accurate value estimate.  This powerful tool can combine MLS data, tax records and the unique insight from the local agent.  The I-AVM is only available from your Berkshire Hathaway HomeServices Georgia Properties agent.

Just visit our website or contact us at to learn how to take advantage of these new innovations that provide better information about real estate.  Better information leads to better decisions!  If you or someone you know are considering moving, contact us to learn about our Advanced Property Marketing System – the most effective approach to selling your home for the highest value.

Posted in Home Ownership.

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